Direct Mail

Who Uses Direct Mail Printing?

Direct mail can be used by anyone trying to reach a specific audience. Many businesses and organizations use direct mail advertising. For example, a restaurant may use direct mail to tell their customers about a new special or to share their menu. Corporations use direct mail to let customers know about membership benefits and specials. Politicians use direct mail to reach their constituents and share their campaign platforms. Non-profit or charity organizations might use direct mail to send donation letters.

Types of Direct Mail Printing

Direct mail advertising can come in many different forms including postcards, letters, self-mailers, catalogs and booklets, circulars, inserts and wraps, parcels, and dimensional mailers. Each type of direct mailer has its own advantages and disadvantages.

• Direct Mail Postcards: Direct mail postcards are the most common form of direct mail. They are a cost-efficient way to reach your target audience. Direct mail postcards can be used for appointment reminders, thank you cards, promotions, and more.
• Direct Mail Letters: Unlike direct mail postcards, direct mail letters have an envelope and are more private than direct mail postcards. Direct mail letters are good for confidential information, or mail that has more than one component.
• Self-mailers: Self-mailers are folded pieces of direct mail such as a brochure, menu, or trifold. Self-mailers are great for offering coupons.
• Catalogs and Booklets: Catalogs and booklets are multiple pages. A good example of a catalog is a seasonal magazine you might receive from a store.
• Circulars, Inserts, and Wraps: Circulars, inserts, and wraps are cost-effective types of direct mail due to the lightweight paper they are printed on. They are great for coupons and advertising sales. You can usually find circulars in your newspaper.
• Parcels and Dimensional Mailers: Parcels and dimensional mailers are good to use for a small, highly targeted audience, and there’s no limit to their creativity. They can evolve as branded boxes or tubes, or with customized packaging tailored to your marketing and advertising needs.

Benefits of Direct Mail Printing

Direct mail advertising has a number of benefits including reaching a highly targeted audience, being cost-effective, customizable, and measurable.

Some benefits of using direct mail include:

• Highly Targeted Audience: Direct mail allows you to reach the audience that will give you the best return. At Fineline Printing, we have the technical knowledge to help you choose the best target audience.
• Cost-Effective: Sending direct mail can be very cost-effective. You can easily reach a large number of people for a low price.
• Customizable: Creativity knows no bounds! Your design and image are up to you, which means you have endless options! Fineline Printing can help you choose a design that best gets your message across.

About Fineline Printing

Fineline Printing is your professional Direct Mail Printing service. For over 25 years, we have provided direct mail solutions for the state of Florida and beyond. Our friendly, expert staff is here to help you with all of your printing needs. For more information about our services, contact us today!